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Philip Bennett's Articles in E-Commerce

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  • eCommerce Shopping Cart Software Usability, Are Your Customers Frustrated?
    If you have compeitors for your online store then you need to make sure the visitors to your site are as happy as possible, to do this you need to make sure your site is as usable as possible. The harder your site is to use, the more frustrated your customers will become and the less likely they will be to buy your products.
  • How To Minimise Shopping Cart Abandonment
    Have you spotted customers on your site adding to their shopping cart but never finalising their purchase? This is called shopping cart abandonment and there are ways to stop it and increase your turnover.
  • Little SEO Tips For Your eCommerce Shopping Cart
    Getting traffic to your eCommerce shopping cart can be expensive, search engine traffic is free and is some the highest quality traffic avilable. Use these tips to put your site at the top of the search engines.
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